Applications of Data Mining in the areas of Marketing Communications Essay Example for Free

Applications of Data Mining in the areas of Marketing Communications Essay Introduction In the information age, technological advancements have facilitated the collection of large amounts of information on various fields to include military intelligence, scientific and business data amongst several others. Computers are able to sort out this data with the aid of database management systems. Data can be classified according to predefined criteria. Data mining involves the extraction of implicit and useful information from databases. Use of relational databases is more helpful in the sense that it allows linkage with the structured query language (SQL) that allows for predicting, comparison and the determination of variations (Che, Han Yu, 1996). In websites, this technology is used by businesses in crawling through web pages and collect information that enables the organization to enhance business, analyze the market trends and utilize the information obtained to their best interest (Web Data Mining, 2013). Applications of Data Mining In the Areas of Marketing Communications, Public Relations and Corporate Communications With the development of business intelligence, corporate management through the use of data marts and reporting software can obtain data from any region or field of interest in computer readable form in a relatively short time. It uses this data to forecast on future market expectation and consumer trends. Through its models and tools, managers are able to predict future events (Web Data Mining, 2013). It allows the analysis of past records and marketing to tailor and narrow target audience. It also helps in the determination of marketing methods; in the end, it increases revenue on sales with fewer campaigns. Data mining can predict consumer behavior, the psychology of the consumer, behavior while shopping, influence of business environment on consumers and consumer motivation depending on the importance of the product.   The products sold to consumers provide data on items how they are positioned. Data mining analyzes consumption patterns, for instance, during festive seasons to find out which products sell more and the association between one product and another. It is common to associate the purchase of bread with butter (Raorane Kulkarni, 2011).Association is utilized in making decisions in cross marketing. Through web crawling information on consumer preferences are collected, their purchase records are used in making inventory decisions and analysis of fraudulent payments (Web Data Mining, 2013). Data mining can be categorized according to the data that is collected, in businesses the identification of high profit and low risk customers is an important task for business owners, customers can be segmented with associated characteristics as loyalty and other traits. This is useful in marketing and customer relationship management (Rajagopal, 2011). Accuracy is how often models get their predictions right while reliability is a measure of consistency of the model. Validation is done to determine how models perform against real data; quality and characteristics of a data mining model must be evaluated before deployment. However, data mining models are considered reliable if they generate the same type of predictions and return the same pattern of findings regardless of the test data. Reliability in data mining is also dependent on the skill, knowledge and the ingenuity of the analyst. Meaningful relations between variables can be extracted from databases in complex formats that are unachievable through manual systems. However, reliability is no longer assured in data mining due to its complex heterogeneous and dynamic nature. It is necessary to incorporate preventive measures to safeguard data validity and integrity (Kavulya, Gandhi, Narasimhan, 2008). Conclusion Data mining is an effective tool in fields as medicine, marketing and crime prevention amongst many others. The use of computers has seen this lessen the time required for researches. The tools and models it utilizes are very helpful in business in determining and predicting consumer trends and consumption patterns that were unknown in the past. This seeks to promote revenues with little campaigns. Additionally, the use of web data mining allows businessmen to monitor consumer patterns, clusters and associations for inventory purposes. However, this technique may not be completely reliable, this depends on the skills of the user and preventive measures installed checking on reliability. Through legislation and technological interventions these issues can be alleviated. References Kavulya, S., Gandhi, R. Narasimhan, P. (2008). Gumshoe: Perspective. IEEE Trans. Knowledge and Data Engineering, 8 (1), pp. 866-883. Rajagopal, S. (2011). Customer data clustering using data mining technique. International journal of Database Management Systems, 3(4), pp. 1-9. Raorane, A Kulkarni, R.V. (2001). Data mining techniques: a source for consumer behavior analysis. Retrieved November 13, 2014 from: http://arxiv.org/pdf/1109.1202.pdf Web data mining. (2013). Predictive analytics and data mining. Retrieved November 13, 2014 from: http://www.web-datamining.net/analytics/

Patent System :: Texas Law Review, John M. Golden

Can innovators in our society prosper with our current unruly system? One cannot simply eradicate our current patent system and have freeloaders use ideas without compensating the original person who held the idea. One also cannot enforced a strong law against patent infringers because it dissolves any person or entity moral in producing new innovation. John M. Golden (2010) in his article in Texas Law Review suggests the antidiscrimination approach to limit favoring one party over another in regards to patent remedies. He suggests to limiting the term of patent's enforceability. This doesn't necessary give anyone the opportunity to take advantage of pre-existing patents but to tone done the enforcement from patent trollers or from major corporations against small businesses or inventors. Golden (2010) also suggests that the government agency, PTO, should be given more major power over what constitutes as patentable and providing private parties to challenge the validity of new paten ts to the PTO. However, one could argue with the current PTO having difficulties reviewing and validating infringments, giving them more power will not be beneficial because the agency receives thousands of patent suits in a year (Golden, 2010). The name behind this concept is called "devolution", which according to Golden, "places discretion in the hands of private parties and government" when dealing with cases (Golden, 2010). In resolving limitations of patent holders, Golden (2010) briefly mentions that patents should be novel and nonobvious in regards to pointing out the distinct subject matter to the patent product or service among other previous patents. Golden (2010) also wants to restrict remedies for patent infringement by not giving patent holders the right to damages but instead leave the relief to the courts to decide the amount of loss. Michelle Armond (2003) of the California Law Review proposes that the courts recognize the "affirmative defense of independent invention" to preliminary injunction litigations. The idea is to focus on the defendants rather than the plantiffs, the patent holder, conduct by analyzing the infringing companies honest research and development procedures (Armond, 2003). This provides small businesses an opportunity to protect themselves against patent trolls or threatening patent holders. Armond also support that the idea that patent infringement cases should settle remedies after the case and that the courts should accurately analyze the claims brought by the patent holder on whether permanent injunction should be appriopriate (Armond, 2003). In addition, Armond (2003) suggests that the courts should reach a conclusion before any remedy is given to the patent holder.

Qatari law Essay

Qatar is located in a peninsula jutting out 100 miles into the Persian Gulf from Saudi Arabia. The country is mainly barren and is situated with Saudi Arabia on its west and United Arab Emirates on its southern border. Qatar occupies a total land area of 11,437 square kilometers. (Infoplease, 2007) Climate experienced in this region is generally hot and dry due to the desert landscape. The air is usually humid but is sultry during the summer time. Naturally occurring disasters experienced in the area are haze, dust storms and sandstorms. Qatar has only 1% of its land area that is classified as arable while 5% of the land is used for raising pastures. Qatar has an estimated population of 1,000,000 (in 2007), and approximately 200,000 are citizens. Nearly all Qatari profess Islam approximately 95% of the population. Majority of the population migrated due to the availability of employment for the oil industry in Qatar. Arabic serves as the official language while English and other languages are also spoken in Qatar. Many Qataris trace back their roots to natives of the Arabian Peninsula. Migratory tribes have settled in Qatar during the 8th century. There were also migration from gulf Emirates and as well as Persian merchants. Today, most of Qatar’s inhabitants cluster in Doha, the capital city. Foreigners with temporary status comprise 52% of the total population and make up approximately 89% of the total workforce. In 2004, the country had a total population of approximately 1,000,000 (in 2007), of whom approximately 200,000 were believed to be citizens. Of the citizen population, Shi’a Muslims account for approximately 3 percent and Sunni Muslims comprise the remaining 97 percent. The majority of the estimated 800,000 non-citizens are individuals from South and South East Asian and Arab countries working on temporary employment contracts in most cases without their accompanying family members. They are of the following faiths: Sunni Muslims, Christians, Hindus, Sikhs, Buddhists, and Baha’is. Most foreign workers and their families live near the major employment centers of Doha, Al Khor, Messaeed, and Dukhan. The Christian community is a diverse mix of Indians, Filipinos, Europeans, Arabs, and Americans. It includes Catholic, Orthodox, Coptic, Anglican, and other Protestant denominations. The Hindu community is almost exclusively Indian, while Buddhists include south and East Asians. Most Baha’is in Qatar may come from nearby Iran. Religion is not indicated on national identity cards and passports, nor is it a criterion for citizenship in Qatar according to the Nationality Law. However, Qatari citizens are either Sunni or Shi’a Muslims with the exception of a Baha’i and Syrian Christian and their respective families who were granted citizenship. Shi’a, both citizens and foreigners, may attend a small number of Shi’a mosques. There is some limitation of the religious liberty of Christians. No foreign missionary groups operate openly in the country. Culture Qatar explicitly uses Sunni law as the basis of its government, and the vast majority of its citizens follow Hanbali Madhhab. Hanbali (is one of the four schools (Madhhabs) of Fiqh or religious law within Sunni Islam (The other three are Hanafi, Maliki and Shafii). Sunni Muslims believe that all four schools have â€Å"correct guidance†, and the differences between them lie not in the fundamentals of faith, but in finer judgments and jurisprudence, which are a result of the independent reasoning of the imams and the scholars who followed them. Because their individual methodologies of interpretation and extraction from the primary sources were different, they came to different judgments on particular matters. Qatari law When contrasted with other Arab states such as Saudi Arabia, for instance, Qatar has comparatively liberal laws, but is still not as liberal as some of its neighbors like UAE or Bahrain. Women can legally drive in Qatar, whereas they may not in Saudi Arabia. The country has undergone a period of liberalization and modernization after the current Emir of Qatar, Hamad bin Khalifa Al-Thani, came to power after becoming Emir in place of his father. Under his rule, Qatar became the first Arab country in the Persian Gulf where women gained the right to vote. Also, women can dress mostly as they please in public (although in practice local Qatari women generally don the black abaya). Before the liberalization, it was taboo for men to wear shorts in public. The laws of Qatar tolerate alcohol to a certain extent. However, public bars and nightclubs in Qatar operate only in expensive hotels and clubs, much like in the UAE and Bahrain, though the number of establishments has yet to equal that of UAE. Qatar has further been liberalized due to the 15th Asian Games, but is cautious of becoming too liberal in their law making the country viable weekend immigration from their western neighbor. Overall Qatar has yet to reach the more western laws of UAE or Bahrain, and though plans are being made for more development, the government is cautious Economy Before the discovery of oil the economy of the Qatari region focused on fishing and pearling. After the introduction of the Japanese cultured pearl into the world market in the 1920s and 1930s. Qatar’s pearling industry faltered. However, the discovery of oil reserves, beginning in the 1940s, completely transformed the state’s economy. Now the country has a high standard of living, with many social services offered to its citizens and all the amenities of any modern state Qatar’s national income primarily derives from oil and natural gas exports. The country has oil estimated at 15 billion barrels (2.4 km3), while gas reserves in the giant north field (South Pars for Iran) which straddles the border with Iran and are almost as large as the peninsula itself are estimated to be between 800 – 900tcf (Trillion Cubic Feet – 1tcf is equal to around 80 million barrels of oil equivalent) (Anonymous, 2005). Qatar’s primary source of income relies on its oil reserves, which constitutes more than 30% of its Gross Domestic Product. An estimated reserve of 3. 7 billion barrels is predicted to last up to 23 years with sustained level of output (â€Å"Qatar: Background†, 2007). Qatar also has one of the world’s largest reserves for Natural Gas, estimated to be more than 5% of the world’s total reserve or amounting to 7trillion cubic meters. These two natural resources constitutes the backbone of Qatar’s economy (â€Å"Qatar†, 2002). Oil industry in Qatar On 1935, a 75-year oil concession was granted to Qatar Petroleum Company, which was owned by Anglo-Dutch, French and USA. At Dukhan, located at the western side of Qatar, high quality oil was discovered. Oil exploitation was delayed due to the onset of World War II and Qatar was only able to export oil during 1949. Due to the increase in revenue from oil export during the 1950s and 1960s, Qatar entered the start of its modern history. This was the start of Qatar’s prosperity, rapid immigration was experienced due to employment brought about by the oil industry and substantial social changes was experienced. When UK announced in 1968 the policy of ending the treaty relationship with the Gulf Shiekdoms, failed talks with the other sheikdoms in a plan to form the United Arab Emirates resulted to Qatar declaring independence on September 3, 1971. Oil still forms the cornerstone of Qatar’s economy well into the 1990’s. Today Oil still accounts for about 62% of total government revenue. In 1973, income generated from oil production and exportation gradually increased the country’s revenue. This has helped Qatar move from previously ranked as one of the world’s poorest countries into one of the highest per capita income in the world. In 2006, the country has a per capita income of $62,000, which is ranked as fifth in the world (Beureau_of_Eastern_Affairs, 2007). During the 1990’s, OPEC or Organization of Petroleum Exporting Countries had lower oil production quotas resulting to fall in oil prices. The result was an unpromising outlook in the international markets and reduced earnings in oil products led to recession in Qatar. Many small businesses were affected and expatriate staffs were affected by massive lay off. However the country was able to regain economically by the late 1990’s and expatriate population have grown again. Qatar’s oil production is currently estimated around 835,000 barrels a day. It is expected to reach 1. 1 million barrels per day by the year 2009. With the current rate of producing oil, reserves in Qatar are expected to last up to more than 40 years. However Qatar has other resources that are also exploited for production. It’s proven reserves of natural gas are the third largest in the world. The gas reserves of North Fields in Qatar exceed more than 900 trillion cubic feet or 14% of the worlds total gas reserves. Qatar is the largest producer of Liquefied Natural Gas with more than 31 million metric tons per annum. By 2010, Qatar is expected to produce 77. 5 million metric tons per annum and will account for one third of the world’s LNG supply (Beureau_of_Eastern_Affairs, 2007). Qatar’s oil fields are estimated to be depleted by 2023. But with the discovery of natural gas in the Northern fields, Qatar economy received a great boost from gas reserves income generated from exportation of Liquefied Petroleum Gas. Currently Qatar exports gas to Korea, India and China via shipping lines while gas is delivered via pipelines to Kuwait, UAE and Bahrain. Exploration: Early exploration took place in May 1935 as part of an agreement between the English-Persian Corporation and the Sheikh of Qatar at that time Abdullah Bin Jassem Al-Thani to explore oil for a term of 75 years. The agreement was executed by a corporation, which is later known as Qatar Oil Associated Corporation. Exploration, however, was adjourned due to border problems with the Kingdom of Saudi Arabia and Bahrain, but eventually started in 1938 extensively (â€Å"Country profile: Qatar†, 2008). In 1949, Qatar started to export oil through Mesaieed port on the East Coast. The first exported quantity was 80,000 tons on board President Liner on 31/12/1949 for a price of 5. 9 million Indian rupees received in 1951. Qatar developed its production speedily; and in 1951, it reached 46,500 barrels a day compared to only 34,000 a day before that time (â€Å"Energy and Resources—Sources and Definitions†, 2003). The State of Qatar became number 11 among oil exporting countries in 1952, with a production of 67,700 barrels a day, i. e. , 0. 5% of world production. Consequently, oil revenue increased to 4. 2 million US dollars in 1951, and 12 US million dollars in 1952.

My Personal Philosophy On Life - 1780 Words

My philosophy on life is constantly changing because I am constantly growing as a young man, and it is constantly being shaped by my everyday experiences. I easily adapt and I’m eager to learn and improve. I consider it dangerous to be stubborn or stuck in one’s ways. I love being around people and fostering good, healthy relationships. Family is very important to me. I love my family with all my heart and would do anything for them, and I know they would do the same for me. I’m grateful for my health. I say that because I’m the only one out of my three siblings who doesn’t have any major health issues. Supporting my siblings and seeing what they go through has helped teach me gratitude, patience, and perseverance. Some of that teaching has translated into my love for sports, and despite being overweight, my ability to excel at and even dominate my opponents who are considered to be in better shape than me. When it comes to counseling, I had very li mited and strong views upon the subject before taking this course on different counseling theories. The insight and information on counseling learned in this class has be extremely useful in my position to counsel one day in my near future. Although my philosophy in life has not changed since the start of this class, I must say that most of the information gained in this course through our reading and lecture has helped shaped this. In paper I will show the information I learned and how it has help shaped my approach about myShow MoreRelatedMy Personal Philosophy Of Life2218 Words   |  9 PagesPersonal philosophy is something that plays a tremendous role in the life of every individual. Everyone have a different point of view about life, we cannot expect everyone to have the same philosophy of life. Philosophy of life will be different between each person. Two people will never have the same philosophy of life. 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